
Why is it so hard for academics to write for a general audience about something as omnipresent and so appealing as visual art?
I had planned to write an essay about a recent book on an American artist, a woman whose paintings have long deserved more attention than they’ve gotten, but I was so dismayed by the writing that the book defeated me. I like to argue that reviewers should tell you whether a book succeeds or fails in doing what it is trying to do, rather than telling you why it meets some abstractly fixed criteria. But writing about art means that you must, at the same time, pass judgment. Not all art is equally good – just as not all work by the same artist is equally good. This book, though, attempted the impossible task of pleading for sustained attention to an artist, reproducing examples of her work, and at the same time avoiding any judgment about the art itself, which was barely even described. But more on that below.
Unfortunately, my disappointing reading experience wasn’t an exception. There are so few places to read art criticism for a general audience, and so much art worth seeing, that I’m more relieved than happy when I find good art writing. That’s true of other forms of criticism, too, but because music and literature are so much more accessible to a general audience–less expensive to own or experience in person, more widely distributed through more channels–more writers will try their hand at writing about a book or album or song than about an art exhibit or artwork. Of course, it’s not all great writing, but there’s a lot of it, and a portion of it is good. Art criticism for a general audience is comparatively rare, and only a sliver of it is good.
When an expert, usually an academic or a curator, writes about an exhibit or artist, I can expect three common problems. The first is simple: a lack of detailed description of the work. Formal description is central to art writing. There’s no reason to trust an art historian or curator to place a work in its cultural and historical context if the writer doesn’t even describe the work of art adequately. Line, color, shape, pictorial space, and texture are the building blocks of painting composition, and they should be part of any substantial discussion of something made out of those elements. Describing a work of art in terms of its formal qualities is not some arcane technical exercise, it is essential to art writing and omitting it undermines the entire endeavor. But whether from fear of alienating a wider audience with technical language or perhaps even impatience with this ordinary task, too many writers leave this out. In the case of this particular book, the reader was confronted with page after page of high-quality reproductions and no close analysis of any of them. It’s a bewildering stance for a text based on a museum show. Why go to see an exhibit if even its curators don’t think the work needs to be looked at very carefully?
The second problem arises when art writing turns to biography, history, or social history, but fails to explain the connection to any artistic choice. Perhaps the writer assumes readers aren’t that interested in the art itself, or perhaps they simply get lost in their own research. Whatever the cause, the writer goes into elaborate detail on the artist’s life story, contemporary political movements, social questions, the artist’s love life, her political activism, her physical and mental health, and so on. But, apart from rudimentary context description, we learn next to nothing about what kinds of artistic choices she made or why. While popular biographies often dwell on individual psychology, art writing breaks down when that become the prime mover, the thing that creates the art. An artist may have many of the same opinions, feelings, and concerns as those around her, but she distinguishes herself for us by what she makes. Art writing has to spend time on art making.
The final problem is, as I said at the outset, the refusal to make value judgments about the work. It’s both the most intractable, since it’s central to academic art history, and yet the deadliest to engaging and convincing writing. In an academic text, it’s perfectly ordinary to avoid any suggestion that the author thinks one work is better than another. The usual strategy is to pass that responsibility on to something called the work’s reception, bringing in contemporaries or fellow artists who praised a particular work, displayed it in a prominent place, paid a large amount for it, or made copies of it. There’s nothing wrong with offering the history of value judgments, but it does leave a rather obvious blank spot in the present. This artist was once admired. This artist was once overlooked. And now? Why this show, why this article, why look again at the work in this present moment?
Any publication reveals its author’s opinions and value judgments in the choice of reproductions, in the quality of images (which are largest? what’s on the book cover? etc.), and in the author’s attention (what period of the work gets the most space? what subject matter is discussed at length? etc.). No one who writes about art and artists actually believes that everything called art is of equal interest and rewards equal attention, though academic writers obscure that fact. They may become timid even about offering their own insights. But every now and then in an academic work, it does happen that the reader hears the author’s voice. In the midst of cool and distant analysis, there will be a remark, a comment, something that reveals a specific human behind the wall of documentation and method. The jarring liveliness of these moments reveals what we may be losing in the striving toward perfect objectivity.
It isn’t necessary to declare that you love or hate the work you write about. We aren’t in the eighteenth century and the space for subjectivity doesn’t have to be filled with sighs or tears. But even academic writers can dig into the details and by focusing on the work itself, its creation, and its qualities, attempt to convey something about the sum of its effects. The artist I mentioned at the start of this essay deserves a wider audience than she has had until now. She deserves someone to plead for her work, to engage with the objects she created, to point to their strengths and help viewers understand the extent of her work’s artistic power. If more academic writers saw themselves in that role, it would be better for their writing, and better for the art they care about.




